Tamil Nadu Chief Minister J Jayalalithaa announced an “Amma mobile phone scheme” to help women Self-Help Group (SHG) trainers supervise work as a part of “Amma” brand.
Before this launch the welfare initiated Amma brand already launched
- Amma Canteens – Offers low cost food
- Amma Mineral Water – Costs Rs10/per bottle
- Amma Pharmacies – Medicines are sold at lower rate
OUTLAY – Rs 15 crore
Under this scheme computerised mobile phones loaded with special Tamil software will be provided to 20,000 self-help group (SHG) trainers in the first phase.
- SHG was created by Tamil Nadu government in 1991 for the social and economic empowerment of women and eradication of poverty.
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