- The logo update comes after a major restructuring of the company that follows after Google became a wholly-owned subsidiary of Alphabet Inc. Alphabet Inc, a new holding company was formed by Larry Page, Sergey Brin and Eric Schmidt, formerly the bosses of Google.
- The new Google logo is still a wordmark ( text-based mark), but it now uses a sans-serif typeface, making it look a lot more modern and playful.Alphabet’s wordmark has a similar look, thus signifying that the two companies’ design language fall more inline.
SySymbolic Change
- The logo change reflects that Google is no more just a search engine accessible by the desktop, but it is a huge collection of sites, apps, and services that you visit on PCs, Chromebooks, smartphones etc.
- The logo will be easier to load on small devices as it uses a low bandwidth with 305 bytes, with the old logo using-up 14,000 bytes. This falls in line with Google’s CEO, Sundar Pichai’s big goals to bring the internet to areas of the globe that don’t already have it.
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