Kerala’s Thekkady has been named as the “world’s top emerging destination” in the inaugural Pacific Asia Travel Association (PATA) CEO Challenge 2015 in Bangkok.
- Thekkady has been conferred with Top Destination Award in the category of Second and Third Tier Cities.
- Whereas the province of Albay, Philippines has been awarded the Top Destination Award in the category of Regions/States/Provinces.
The two winning entries will work with PATA CEO Challenge 2015 partner TripAdvisor to develop and create digital marketing campaigns to showcase their destination to a global audience, valued at US$500,000 each.
About Thekkady
- It is located in Idukki district on the banks of the Periyar Lake.
- Thekkady is a leading wildlife destination in the country and is home to tiger,sambar deer, lion-tailed macaque and Nilgiri langurs.
- The Periyar sanctuary famous for its dense evergreen tropical forests and savannah grasslands.
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