Marketing

• Occupation invloves 
  a.Administrator
  b.Trader
  c.Chartered accountant
  d.All of these
  
  Answer

  d.All of these
• Who may be the customer of the bank ?
  a.Teacher
  b.Professor
  c.Advocate
  d.All of these
  
  Answer

  d. All of these
• Lifestyle of a customer includes
  a. social status
  b. cultural value of customer
  c. perception of customer
  d. All of these
  
  Answer

  d. All of these
• Behavioural basis of market segmentation includes
  a. loyalty or brand loyalty
  b. attitude
  c. buying occasions
  d. All of these
  
  Answer

  b. attitude
• In case of saving deposits in a bank , the customer status will be
  a. second customer
  b. regular customer
  c. potential investor
  d. first time depositor
  
  Answer

  b. Regular customer
• Which are the factors relating to target market?
  a. goals of the firm
  b. image of the company
  c. company resources
  d. products characteristics and product variety
  
  Answer

  b. All of the above
• Which is the basis of psychographic segmentation ? 
  a. Personality
  b. values in life
  c.life style of the customer
  d. All of these
  
  Answer

  c. Personality
• Distribution channels are 
  a. systems of economic institution through which a producer of goods delivers them into hands of their users
  b. system of pricing
  c. costing system
  d. branding
  
  Answer

  a. systems of economic institution through which a producer of goods delivers them into hands of their users
• Which is the channel of direct distribution 
  a. Own sales showrooms
  b. Own salesmen
  c. Own sales group
  d. Mail order
  e. All of these
  
  Answer

  e. All of these