HDFC Bank launches Rs 30-cr marketing campaign

Country’s second largest private sector lender HDFC Bank has launched ‘sonic branding’or a musical logo it will spend over Rs 30 crore to promote the new brand positioning which stresses on the digital banking.

• The ‘sonic branding’ is being included at all the touch-points like ATMs and phone-banking application, where customers will hear the tune.
• The 360-degree campaign was first rolled out in non-metro cities before Diwali, and will soon be hitting the eight metros.Last fiscal, the bank had invested Rs 140 crore in advertising efforts.

Key points :

• HDFC Headquarters :  Mumbai
• HDFC MD : Aditya Puri