Friday, November 27, 2015

Doordarshan emerges most watched Hindi channel

As per Broadcast Audience Research Council (BARC) rating Public broadcasterDoordarshan claimed that it has emerged as the most watched Hindi channel in terms of time spent per viewer ahead of top General Entertainment Channels.
  • DD National registered an Average Time Spent of 51 Min per viewer.
  • As compared to other, viewers preferred to continuously watch it for a longer duration of time rather than frequently switching the channels.
  • The channel witnessed a significant rise in ratings and moved up to the 7th position in Hindi Speaking Markets
Of the total 153.5 million TV households, representing All India and all modes of signal, 77.5 million are urban TV households and 76 million are rural TV households.

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