Beverages major Coca Cola has launched milk-based beverages under the brand name“Vio”.
- As a part of pilot launch Coca Cola has tied up with Reliance Retail to make the brand available at the latter’s 500 stores.
- The company has tied up with Schreiber Dynamix Dairies Pvt Ltd which will manufacture the product.
- Vio was launched in the US in 2009, will be available in “Kesar Treat” and“Almond Delight”
The company has 54 plants in India of which 24 are franchise plants, 25 are company-owned and 5 are co-packers.
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