Amitabh Bachchan replaces Aamir Khan as ‘Incredible India’ ambassador Amitabh Bachchan replaces Aamir Khan as 'Incredible India' ambassador

Government’s famous Incredible India campaign to market the country to tourists abroad, has appointed Bollywood veteran actor Amitabh Bachchan as its new spokesperson for a period of three years.

• He will succeed Aamir Khan.
• Mr Bachchan’s name was suggested by the Prime Minister’s Office.
• Earlier he has featured in the past for the tourism campaign of Gujarat.

As per Union culture and tourism minister Mahesh Sharma, the earlier contract was with McCann Worldwide (ad agency) for “Atithi Devo Bhava” campaign. The agency had hired Aamir for the job. Now the contract with the agency is over.

• Aamir was the brand ambassador of for the Incredible India campaign for the past10 years.