Amitabh Bachchan and Priyanka Chopra have been appointed as the new brand ambassadors of the Incredible India campaign. They will succeed Aamir Khan.
- Big B is also the brand ambassador of Gujarat Tourism.
- Aamir Khan promoted the country as a tourist destination for 10 years, under Govt’s campaign.
About Incredible India:
It is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to an audience of global appeal.
It is the name of an international marketing campaign by the Government of India to promote tourism in India in 2002 to an audience of global appeal.
- Its title was officially branded and promoted by Amitabh Kant, then Joint Secretary under the Union Ministry of Tourism, in 2002.
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