Home-grown FMCG firm Emami Ltd announced tennis star Sania Mirza as the brand ambassador of hair oil and shampoo variants of its newly-acquired Kesh King brand.
- Kesh King was acquired by Emami in June 2015 for Rs 1,651 crore, marking the company’s foray into the ayurvedic hair and scalp care segment. The brand portfolio includes ayurvedic medicinal oil, herbal shampoo and conditioner and ayurvedic capsules.
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