The Union Ministry of Women and Child Development has launched a new initiative to spread awareness about the Beti Bachao Beti Padhao (BBBP-Save the girl child, Educate the girl child) Scheme of the Ministry.
- The initiative has been launched in partnership with Celltick Mobile Media India Pvt. Ltd. to generate awareness about BBBP Scheme to an estimated 100 million mobile users in India.
There has been a steady decline in the Child Sex Ratio (CSR) across India, with 918 females born per 1000 males as per the Census of 2011.
- WCD Ministry is the nodal ministry for the Beti Bachao Beti Padhao Scheme being implemented jointly with the Ministry of Health and Family Welfare and Ministry of Human Resource Development which is targeted at improving the Child Sex Ratio through multi sectoral interventions . (Union Cabinet Minister for WCD – Maneka Gandhi)
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